SEO, R&D & GEO
Research-Led Search Strategy
From technical foundations to AI-ready content strategies, I help businesses understand how modern search systems evaluate quality, relevance, and authority - then build the visibility they deserve.
Explore Services
The Approach
Every recommendation is backed by data, tested against real-world results, and designed to last.
Search has changed. Rankings alone no longer tell the full story. Today's algorithms assess whether your content genuinely serves users, whether your site demonstrates real expertise, and whether your brand can be trusted as a source of accurate information.
My SEO work goes beyond keywords and backlinks. I examine how your site communicates authority to both users and machines, identify gaps in your technical infrastructure, and develop strategies that align with how Google and emerging AI systems actually evaluate content.
The goal isn't just higher rankings - it's building a digital presence that earns attention for the right reasons and maintains it as search continues to evolve.
Core Services
Technical SEO Audits & Implementation
Comprehensive analysis of website infrastructure including crawlability, indexation, site speed, Core Web Vitals, structured data, and technical architecture. Identifying issues that prevent search engines from properly understanding and ranking your content.
Keyword Research & Competitive Analysis
Data-driven keyword strategy that maps search intent to business objectives. Understanding what your audience is searching for, how competitors are positioned, and where the genuine opportunities exist for sustainable visibility.
Local SEO & Entity Optimisation
Building local search visibility through Google Business Profile optimisation, citation management, local content strategy, and entity-based SEO. Helping businesses become the recognised authority in their geographic area.
GEO Strategy for AI-Assisted Search
Generative Engine Optimisation for traditional search plus AI-assisted discovery. Understanding how Google AI Overviews, AI Mode and other generative search systems retrieve, interpret and cite information - through entity understanding, structured information, semantic relationships and source credibility. No one can guarantee AI visibility; the aim is to make your expertise clear, accurate and easy to cite.
Analytics, Reporting & Performance Insight
Turning data into actionable intelligence. Setting up proper tracking, creating meaningful reports, and providing the insights needed to make informed decisions about your digital strategy.
"Visibility without credibility is borrowed time. The sites that win long-term are the ones built to deserve it."
Ready to Improve Your Search Visibility?
Let's discuss how a research-led SEO strategy can help your website earn sustainable, long-term visibility.